Tuesday, 2 November 2010

Evri.com - check it out, it's awesome!

As web content continues to explode, trying to filter through the clutter to find the information that really matters can be frustrating.
Evri works as a discovery engine, delivering intelligent, real-time streams of information on topics that matter most at that moment: on the web and to the consumer.
We uncover the most popular and trending stories, enabling consumers to share and engage with the stories they are most passionate about  - in a delightful and unexpected way.
Evri is based in Seattle, WA, with offices in San Francisco, and is funded by Paul Allen’s Vulcan Capital. Evri is a trademark of Evri.com.

Wednesday, 22 September 2010

Anchoring Effect

An excellent article on anchoring.

The Misconception: You rationally analyze all factors before making a choice or determining value.
The Truth: Your first perception lingers in your mind, affecting later perceptions and decisions.